NOBODY WILL TELL YOU THESE

by the numbers

Quick Commerce Market

₹64,000 crore

($7.1 billion)

Kozmo, the first pioneer of quick commerce in the U.S., launched in 1998 but shut down operations in 2001 as the model proved unsustainable.

E-commerce Market

₹11.32 lakh crore

($136.43 billion)

In 2022, Amazon India shut down its Amazon Distribution wholesale business, along with its Amazon Food and Amazon Academy ventures, as part of a strategic review when the model proved unsustainable.

In March 2025, Flipkart closed down ANS Commerce, the full-stack e-commerce enabler it acquired in 2022, and laid off its entire workforce after determining the business was no longer viable.

Total Retail Market

₹82 lakh crore

($939.8 billion)

Amul Haldiram's Red Bull Coca-Cola Veeba Frooti Everest Funfood MTR DABUR Wild Stone Bournvita Britannia Organic India Chocos Vicks Lays Thums Up
Built By Retail

Conclusion

India's retail market far outweighs online channels.

WHY 55% STARTUPS FAILED

from our 1600 plus startups database

Duplication of Original Concept

5%

Copy-paste business models

Weak Understanding of Retail Dynamics

12%

Ignored ground realities

Weak Competitor's awareness

14%

Underestimated competition

Scaling

24%

Failed to scale operations